Get to know storytelling and use it to sell and communicate!
Posted: Mon Dec 23, 2024 8:58 am
The art of storytelling has had enormous power since the beginning of humanity. It is through stories that we pass on knowledge, warn the youngest about dangers and build entire societies.
And that's why people tell stories all the time. It's a communication tool that allows you to create connections and remember what others have said.
But what does all this have to do with Marketing and Sales? Find out in today’s post!
What is storytelling?
From the English “storytelling”, storytelling is a technique canada telephone number that allows you to transmit messages by creating emotional involvement . In this way, it is a way of communicating your company’s products and differentials in a way that they are understood by the public and fixed in their minds.
With storytelling, it is possible to awaken feelings and create connections between the brand and customers. This way, the public identifies with what is being said and the chances of them remembering your company at the time of purchase are much higher. In addition, of course, it increases the chances of engagement and loyalty with the brand.
How to tell a good story
It is important to note that storytelling is very different from telling the story of your company's trajectory in the market in the usual way. A good story inspires people, and does not just provide isolated information or facts that are not very interesting to the reader.
Storytelling must also arouse emotions and create identification with people. Only then will it capture attention and allow for a greater understanding and memory of what was presented.
This is precisely why storytelling is a technique. And, like all techniques, it can be learned and improved . In this way, it is possible to use it to sell, make posts on social media and even improve your company's presentations and lectures.
The Hero's Journey
But how do you do storytelling the right way?
The hero's journey is a well-known (and widely used) technique for building top-notch storytelling. It follows a narrative pattern found in stories we all know, remember and are moved by, in which the entire plot revolves around a “hero”.
This hero does not need to be real, have a cape, or be represented by a person. Your hero can be a solution, a product, or a valuable lesson for the reader.
Thus, it is possible to separate the hero's journey into these stages:
The main character is introduced and leads a normal life until she is called on an adventure.
The summons are not accepted immediately. The character takes some time to accept it.
For this, someone or a new situation appears that encourages the character to accept the adventure.
By accepting to participate, the character goes through a series of challenges and obstacles
To get around these situations, the character needs to make a radical change.
By overcoming the challenges, the character “fulfills the mission” and begins to inspire other people.
And that's why people tell stories all the time. It's a communication tool that allows you to create connections and remember what others have said.
But what does all this have to do with Marketing and Sales? Find out in today’s post!
What is storytelling?
From the English “storytelling”, storytelling is a technique canada telephone number that allows you to transmit messages by creating emotional involvement . In this way, it is a way of communicating your company’s products and differentials in a way that they are understood by the public and fixed in their minds.
With storytelling, it is possible to awaken feelings and create connections between the brand and customers. This way, the public identifies with what is being said and the chances of them remembering your company at the time of purchase are much higher. In addition, of course, it increases the chances of engagement and loyalty with the brand.
How to tell a good story
It is important to note that storytelling is very different from telling the story of your company's trajectory in the market in the usual way. A good story inspires people, and does not just provide isolated information or facts that are not very interesting to the reader.
Storytelling must also arouse emotions and create identification with people. Only then will it capture attention and allow for a greater understanding and memory of what was presented.
This is precisely why storytelling is a technique. And, like all techniques, it can be learned and improved . In this way, it is possible to use it to sell, make posts on social media and even improve your company's presentations and lectures.
The Hero's Journey
But how do you do storytelling the right way?
The hero's journey is a well-known (and widely used) technique for building top-notch storytelling. It follows a narrative pattern found in stories we all know, remember and are moved by, in which the entire plot revolves around a “hero”.
This hero does not need to be real, have a cape, or be represented by a person. Your hero can be a solution, a product, or a valuable lesson for the reader.
Thus, it is possible to separate the hero's journey into these stages:
The main character is introduced and leads a normal life until she is called on an adventure.
The summons are not accepted immediately. The character takes some time to accept it.
For this, someone or a new situation appears that encourages the character to accept the adventure.
By accepting to participate, the character goes through a series of challenges and obstacles
To get around these situations, the character needs to make a radical change.
By overcoming the challenges, the character “fulfills the mission” and begins to inspire other people.