Do I need a graphic standards book, brand book or brand guidelines?

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If you want to be a market leader, in addition to good and quality service, your brand recognition is very important. Remember that in a store you usually reach for those product packages that have attracted and interested you in some way. The same goes for your company, your business.

A brand book is, simply put, a set of guidelines or rules for how a company presents itself in the marketplace through the use of a chosen logo, font selection, color palette, and other marketing tools. To increase your brand recognition, you should use certain visual elements, but in the way that experienced designers recommend, not the way you like. A brand book is, therefore, an essential tool for ensuring that your company operates consistently.

Brand guidelines are a rulebook for everything you create within your company.
Whether you're creating business cards, a newsletter, writing a tweet, or developing albanian phone numbers an entire marketing campaign, brand guidelines have a huge impact on your overall impression and success. Their purpose is to ensure that your work is in line with existing guidelines, or brand identity, all with the goal of better recognition.

The book of graphic standards ensures better internal communication, as well as business consistency. It is necessary to maintain the identity of your brand, and it also affects the availability to a larger number of customers. At the same time, it is a reflection of your values, mission and brand vision, as it should reflect what you stand for.

Create a unique identity and stand out from the competition
If you want customers to recognize your brand regardless of the way you advertise and the type of advertising, stand out from the competition, interest potential customers and create your own market. Branding is not only about creating impressive audio and video content, but also about creating your company's identity. The book of standards supports your marketing initiative by ensuring that advertising campaigns are in line with brand standards. In this way, you build the value of your brand, which makes it recognizable in the market.

Create your own “guidelines” when starting a new business or expanding your business. They are extremely useful regardless of the industry, market you cover, or company size, especially if you are hiring new members who need to be introduced to your brand.