Ideal photo dimensions for social media in 2023

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The ideal dimensions of photos for social media change every year. If you don't know what the right dimensions are for posts on Facebook, Instagram or LinkedIn, and how to adapt them to mobile devices – keep reading!

Social networks have more and more options for posting, campaigns, videos, and stories, and each network brings its own rules and ideal dimensions.

Below we present the ideal dimensions of photos for social networks .

Facebook photo dimensions
Facebook still holds a high place in popularity and offers us a handful of options , and therefore a multitude of different places to publish photos. If you want to add a new photo to your Facebook profile , the ideal photo dimension is 1080 x 1080 pixels. On the other hand, the ideal photo dimension for a cover photo is 850 x 315 pixels, while for a profile prefisso albania cellulare picture the ideal dimension is 170 x 170 pixels. The dimension for a Facebook story is 1080 x 1920 pixels. If you are creating a Facebook ad , use the dimension 1080 x 1080 pixels.

As for the cover photo for the group , it should be 1640 x 859 pixels. Furthermore, the cover photo for the event should have the same dimensions as the cover photo on the profile, which means 1200 x 675 pixels. Of course, it is possible to use photos of different sizes, whereby smaller ones will cause a loss of quality, while larger sizes should look better.

Instagram photo dimensions
Instagram is one of the fastest growing social networks in the world. As for the dimensions of photos for Instagram, we will start with the standard profile photo of 180×180 pixels . Then, the standard post on Instagram should be 1080 x 1080 pixels. If we want to publish professional Instagram stories, or Instagram Stories – the ideal photo dimension is 1080 x 1920 (which is a 9:16 ratio ).


LinkedIn photo dimensions
The social network, which is intended for business people and those looking for business opportunities, has its own rules.

A profile photo on LinkedIn should be 300 x 300 pixels, but LinkedIn will accept a variety of other dimensions. At the top of the LinkedIn profile there is a banner that needs a photo with dimensions of 1128 x 191 pixels, while the dimensions of such a banner on the company page are 900 x 600 pixels. As for the posts themselves, the dimensions may be different, but it is recommended to use photos with dimensions of 1200 x 627 pixels.

Twitter photo dimensions
Ideal photo dimensions for this social network range from 400 x 400 pixels for a profile photo, to 600 x 335 pixels for a Twitter post photo.

YouTube photo dimensions
The channel profile picture should be 800 x 800 pixels, while the channel cover photo should be 2048 x 1152 pixels. As for the thumbnail that is added to each video, it should be 1280 x 720 pixels.

Conclusion
The dimensions of photos and visuals for social networks are constantly changing, and the stated dimensions in our text will be current in 2023 , with the fact that there is always the possibility of certain changes.

If you want to make your business successful with the help of social networks, it's time to adapt your photos, posts, and campaigns to the requirements of each network .

If you don't have time to manage your social media well, you can contact us for help . We will take care of the success of your company's presentation on social media, and with our creative approach, we will successfully build your brand.