The customer and prospect relationship ruler is nothing more than a way to organize and automate follow-ups . From there, you apply a lead nurturing strategy with the aim of encouraging them to continue through the purchasing journey .
In other words, the relationship ruler helps to provide relevant information to leads. And, with that, educate them and make them feel more confident in making a decision.
Furthermore, it is essential to maintain close contact canada phone numbers list with past and current customers, also helping to encourage repeat purchases.
Could it be that your sales team isn't making much of an effort precisely because you haven't yet developed a good relationship guideline?
Continue reading and better understand the benefits of this strategy!
Relationship ruler and sales force optimization
The relationship ruler aims to prepare leads to move on to the next stage of the sales funnel. This happens automatically and through the sending of content, promotions or other company communications.
This saves your salespeople valuable time when they would otherwise have to approach contacts who are not yet ready to buy. Or, when they would have to review the list of current and former customers to maintain the relationship.
This way, the salesperson only approaches the lead when it is at a more advanced stage . These stages can be easily identified based on the lead's behavior along the ruler.
For example, a lead who has already downloaded an in-depth e-book on a topic and opened or clicked on a promotional email has a high chance of completing the sale.
In other words, salespeople receive more “ready” prospects, which makes their work much faster and more efficient.
Organized monitoring
Another great advantage of the relationship ruler is that salespeople don't have to rely on memory to keep in touch with leads or customers over time.
Since sending emails and content is automated, the entire process happens regardless of whether the seller is available or not.
Thus, the activity is carried out without interruptions and effectively, which considerably increases the results.
More and better sales opportunities
The relationship ruler is developed based on the profile of your personas . Therefore, the messages are defined in such a way as to bring relevant information to a specific group of people.