It's the best way to increase the exposure of your conten

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Domain quality
It's worth taking the time to change your personal account to a business account , as well as verify your domain and enable rich pins .

All of these actions are quality indicators for Pinterest.

Additionally, this social network gives priority to pins, descriptions and hashtags created by the account owner who pins, making verification of your site essential for this feature.

Secondary factors include click-through engagement and general activity around third-party pins from your site to Pinterest.

Pinner Account Quality
Pinterest also takes into account some quality indicators of personal accounts that post a pin.

An active account with a history of consistent activity will see an algorithmic increase in exposure when its content is well received by its followers.

Keywords tailored to the target
Pinterest considers keywords and phrases used in the pin description, as well as keywords in the title and description of the boards where pins are saved.

Additionally, Pinterest looks for keywords in the title tag and content of the pin's landing page.

While keywords play a big role in Pinterest searches, it's also worth noting that the algorithm uses related keywords and phrases to surface pins related to a particular user's activity.

For example, a user who searches for “chocolate shake” and then clicks on chocolate shake Pins that also have keywords like “keto” or “avocado” in them may be prompted by Pinterest to serve them additional content related to those terms as well.

This is why it's important to use Pinterest's Guided Search to help craft pin descriptions that help others get more exposure.

Quality of engagement
When a Pinterest user pins or repins content, Pinterest's algorithm first shows it to users who follow the feed or board that the pin is associated with.

The high level of engagement among these early viewers will give your pin additional exposure.

Every click, save, comment, and rating can serve to reinforce the engagement quality of that pin.

Each new round of exposure will increase or decrease depending on the activity it receives.

The value of engagement in the algorithm means you need to keep your current audience happy.

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Canonical Pins and Pin Statistics
Long-time Pinterest users will remember the challenge of seeing the same piece of content over and over again in their feed as days, weeks, or even months go by.

To avoid the challenge of duplicate content and improve user experience as well as find ways to improve things like comments, rankings and other engagement data for business accounts, Pinterest created the idea of ​​Pin Insights .

In addition to providing valuable insights for business accounts looking to understand how users engage with the content they generate, pin statistics serve another purpose.

The development of pin statistics opens the door to a form of pin canonization.

Pinterest prioritizes the owner's version of the content, with its description email database uk and related data, even when other pinners pin within the network or add that content with their own descriptions.

Most of the time, Pinterest now provides a single pin with a direct link to the source URL, a collection of photos and comments that users have attached to that pin, and a total of how many times the pin has been saved to different boards.

If a Pin has special features like “shop the look” or rich Pin features enabled, that content will also be displayed.