Technology Acceptance Model (TAM)

[robiulhasan]

Patagonia
If done right, borrowed equity allows your brand to gain trust and credibility, potentially allowing you access to markets and opportunities that might have been out-of-bounds. It also allows your brand to align itself with the interests and values of its audience.

But there is a risk of over-reliance on the borrowed equity to the point where your brand loses its identity. There is also a risk of brand damage if the borrowed equity becomes involved in a scandal, which will lead to confusion and mistrust.

The Technology Acceptance Model (TAM) helps marketers understand how users come to accept and use technology. TAM suggests that perceived usefulness and ease of use determine an individual' cell phone plans in the us s intention to use a system, which, in turn, influences their actual usage and adoption behavior.

For example, when introducing a new product, like a mobile app, use your marketing materials to emphasize its benefits and ease of use. Demonstrate how the app solves a specific problem (perceived usefulness) and show how simple it is to navigate (perceived ease of use). Tutorials, user testimonials, and free trials can help lower the barrier to adoption.

This screenshot from Starbucks shows how you can use an app effectively.