Companies often use it to:
attracting the attention of potential customers,
expanding the customer base,
creating or increasing sales,
increasing brand awareness and
involving the online community of users.
It is about attracting and converting prospects into customers by creating and sharing free content (e-books, e-manuals, samples). The aim is to help companies build awareness while providing valuable information to consumers, all with the aim of creating a willingness to purchase products or services in the future.
Content marketing does not involve direct sales, but rather builds trust and strengthens relationships with the audience.
There are three key reasons and benefits for businesses that use content marketing :
increased sales,
cost savings and
better and, above all, more lasting customers.
Quality content is part of all forms of marketing:
Social Media Marketing: Your content marketing strategy is more important than your social media strategy.
SEO: Search engines reward companies that publish quality, consistent content (blog, social media)
PR: Successful public relations strategies address the problems plaguing potential customers, not their activities.
Pay Per Click: If you want to optimize your advertising campaigns accountant & cpa email lists in colorado through Google Adwords, you need a lot of well- prepared content on your website.
Marketing strategy: content strategy is the most important part of marketing strategies.
Therefore, create as much content as possible and share it with your potential and regular customers.
Some examples of content marketing:
1. Infographics
These are usually long, vertical graphics that include statistics, charts, and other important information. Users receive a large amount of information in a short amount of time. Infographics can be created using CANVA.
EXAMPLE:
2. Websites
What is the difference between a regular website and a content-oriented website? The latter brings significantly better and more lasting sales results. Therefore, your website should be rich in useful content. Therefore, be sure to add a blog.
EXAMPLE:
3. Videos and podcasts
Video is the king of content marketing and in the coming years most of the content will be in video form, so start recording as soon as possible
There are no excuses, since we all have phones and there are no more excuses that there is no money. Short videos in Story content, Instagram Reels and Tik Tok videos are on the rise. Podcasts (audio recordings) are also on the rise. 4. Books and e-books
Sellers today no longer sell books for the sake of selling, but as marketing tools . While it’s easier than ever to publish a book, there’s still a perception that it’s difficult and that only reputable professionals can publish a business book. Even if people don’t read them, you can still use them as a form of content marketing. The easiest way to do this is to write an e-book, which you can design in Canva.
EXAMPLE:
5. Writing articles
You can write articles for various online portals or print media, building your visibility and trust.
These are just a few ideas. Start with one and then gradually use different forms of content marketing, which is key to selling online today.
Much success!
PS I will teach you how to prepare good content marketing on Facebook at the online Facebook workshop, which starts on March 18, 2022. You are welcome