Be clear with your message

[robiulhasan]

#IceBucketChallenge - A campaign to promote ALS, this hashtag went viral making it impossible to avoid seeing someone being doused with cold water when logging into X!
#BringBackOurGirls - Created to campaign for the return of school girls kidnapped from a school in Nigeria, the hashtag went viral reaching 6.1 million users.
#MeToo - Originally posted by Alyssa Milano, this hashtag pinged its way across the globe in support of those who had been affected by sexual harassment. It gathered such momentum that it prompted 19 million tweets.
Customers value and respect authenticity. A brand campaign for a social issue won’t work if people sense something half hearted. A well-crafted press release is not what they want to see on social media. Be clear ab cell phone numbers list free out what you want to say, be human and most of all be honest. Patagonia is a great example of a brand that has no issue being very clear on where it stands in terms of climate change and asking people to take action.

How Brands Can Take on Social Issues on Social Media
5. Be well-prepared & trained
Taking a stand on social media can be daunting even for global brands with experienced marketing teams especially if it’s in the face of a social media crisis. So, if you’re a digital marketer looking to get your brand’s voice heard, you may need some help to get there. The secret to successful social media activism is understanding the fundamentals and knowing the tools that can h