Consumer habits, the Internet and Big Data: the era of the Zettabyte
Posted: Mon Dec 23, 2024 5:56 am
Consumer habits are variable and making a decision about whether or not to buy a certain service or product is no trivial matter.
There are many factors that influence the decision to purchase, and today technology allows us to get to know consumers in an almost “surgical” way.
In this article we will see the importance of data analysis in determining purchasing trends and optimizing marketing and sales.
What are consumer habits?
To make a more academic definition of consumer habits , we could say that they are the trends that customers follow when purchasing products and services.
These trends come from a variety of different factors, both rational and email database france irrational, with the latter setting the tone.
How we buy, when we do it and where we do it are the factors in a formula whose result is called consumer habits.
Knowing in depth how your target audience behaves, identifying their purchasing habits , will undoubtedly give you a competitive advantage, since it is one of the basic pillars of marketing and if you do it well, it will help you grow your business.
What factors influence purchasing habits?
There are certain factors that clearly influence consumers' decisions and purchasing methods.
1.- Internal factors | Consumer insights
They come from the consumers themselves and are called “ Consumer Insights ”
“ Customer Insights ” represent in some way the reality about the customer based on the consumer's experiences, reflections, beliefs, behavior, needs or desires, feelings and emotional reactions that an experience entails.
This involves collecting a large amount of data to develop a customer profile and their motivations when purchasing a particular product.
Consumer Insights is about interpreting what triggers your emotions and causes positive or negative reactions regarding a brand or product.
It is the way your clients think or feel, which is not obvious,
There are many factors that influence the decision to purchase, and today technology allows us to get to know consumers in an almost “surgical” way.
In this article we will see the importance of data analysis in determining purchasing trends and optimizing marketing and sales.
What are consumer habits?
To make a more academic definition of consumer habits , we could say that they are the trends that customers follow when purchasing products and services.
These trends come from a variety of different factors, both rational and email database france irrational, with the latter setting the tone.
How we buy, when we do it and where we do it are the factors in a formula whose result is called consumer habits.
Knowing in depth how your target audience behaves, identifying their purchasing habits , will undoubtedly give you a competitive advantage, since it is one of the basic pillars of marketing and if you do it well, it will help you grow your business.
What factors influence purchasing habits?
There are certain factors that clearly influence consumers' decisions and purchasing methods.
1.- Internal factors | Consumer insights
They come from the consumers themselves and are called “ Consumer Insights ”
“ Customer Insights ” represent in some way the reality about the customer based on the consumer's experiences, reflections, beliefs, behavior, needs or desires, feelings and emotional reactions that an experience entails.
This involves collecting a large amount of data to develop a customer profile and their motivations when purchasing a particular product.
Consumer Insights is about interpreting what triggers your emotions and causes positive or negative reactions regarding a brand or product.
It is the way your clients think or feel, which is not obvious,