Instagram Ads - Starbucks Ad
Posted: Mon Dec 23, 2024 5:29 am
Now, you will need to add your ad text , and as you enter the text, you will see a preview of your ad on the right side.
You can also select an emoji within the text to highlight a phrase.
In your ad copy, instead of explaining the features of the product or service you offer, briefly describe some of the benefits.
Finally, add the link you want to promote and a call to action , with what you want users to do once they visit your ad.
Make sure you have the Facebook pixel checked in the tracking option.
And your ad will be ready to be published on Instagram.
6.- Analysis and optimization of the campaign
Your campaign is not yet finished because from the moment it is active, the analysis and optimization phase will begin.
It's not about letting your ads run until your budget runs out, but rather it's time to analyze the performance of your ads and see which options are most effective.
Ideally, when you create a campaign, you should publish at least a couple of ads in each group, and wait 48 to 72 hours to make any decisions.
To measure the results of your campaign, it is important to focus exclusively on the data that will help you determine whether your ads are working well, taking into account the objective you have set.
Below I list the most important indicators when making decisions :
Conversions.
Cost per investment.
Impressions.
CPM (cost per thousand).
Frequency.
CTR (link).
Clicks (link).
CPC (cost per click).
Amount spent.
Best practices in Instagram Ads
Now that you know the technical side of advertising on this social network, it's time for you to get a better ROI by taking into account the best practices to create impactful ads and thus get the results you expect.
Show your brand's personality
Whether it's the tone of the text, an emotional video, a funny image, whatever you post, make sure it bears your brand's imprint and, above all, make the people who receive it feel something.
Remember that people use Instagram not to watch a boring corporate ad, but to be entertained, amused, or amazed.
In the Estrella Damm advertisement, the brand echoes its sustainability values and initiatives, such as the guide they have created to love and preserve the unique nature and culture of the Mediterranean.
Instagram Ads - Estrella Damm Ad
Know your audience
Before creating any ad, you need to know your audience very well, what they like most, where they are located, how they search for information online, etc.
The more you know about your target audience, the better optimized your ads will be.
A prior analysis of your target audience will help you know what they want and need, as well as their values, so you can then create your ads.
Use hashtags
Don't treat hashtags as if they are nothing.
Conduct user research to find out which hashtags your audience is most likely to search for.
Use hashtags that are relevant to your industry and audience.
Test your ad images and copy
It is essential that you create several versions of your ad, with different im dutch email list providers ages and texts and even changing just the call to action button.
Put them all into circulation to see which one works best.
Sometimes a small detail, such as a different phrase or call to action, can bring you very different results.
In the following ads you can see the difference in copy they have made.
And in this case, they have also changed the call to action.
Instagram ads - Vilma Nuñez Ads
Don't lose sight of your competition
It is important that you know what ads your competition is running.
From the Facebook Ads Library, you can access the ads that brands have running.
Also, from Instagram, at the top right, if you click on the thre
You can also select an emoji within the text to highlight a phrase.
In your ad copy, instead of explaining the features of the product or service you offer, briefly describe some of the benefits.
Finally, add the link you want to promote and a call to action , with what you want users to do once they visit your ad.
Make sure you have the Facebook pixel checked in the tracking option.
And your ad will be ready to be published on Instagram.
6.- Analysis and optimization of the campaign
Your campaign is not yet finished because from the moment it is active, the analysis and optimization phase will begin.
It's not about letting your ads run until your budget runs out, but rather it's time to analyze the performance of your ads and see which options are most effective.
Ideally, when you create a campaign, you should publish at least a couple of ads in each group, and wait 48 to 72 hours to make any decisions.
To measure the results of your campaign, it is important to focus exclusively on the data that will help you determine whether your ads are working well, taking into account the objective you have set.
Below I list the most important indicators when making decisions :
Conversions.
Cost per investment.
Impressions.
CPM (cost per thousand).
Frequency.
CTR (link).
Clicks (link).
CPC (cost per click).
Amount spent.
Best practices in Instagram Ads
Now that you know the technical side of advertising on this social network, it's time for you to get a better ROI by taking into account the best practices to create impactful ads and thus get the results you expect.
Show your brand's personality
Whether it's the tone of the text, an emotional video, a funny image, whatever you post, make sure it bears your brand's imprint and, above all, make the people who receive it feel something.
Remember that people use Instagram not to watch a boring corporate ad, but to be entertained, amused, or amazed.
In the Estrella Damm advertisement, the brand echoes its sustainability values and initiatives, such as the guide they have created to love and preserve the unique nature and culture of the Mediterranean.
Instagram Ads - Estrella Damm Ad
Know your audience
Before creating any ad, you need to know your audience very well, what they like most, where they are located, how they search for information online, etc.
The more you know about your target audience, the better optimized your ads will be.
A prior analysis of your target audience will help you know what they want and need, as well as their values, so you can then create your ads.
Use hashtags
Don't treat hashtags as if they are nothing.
Conduct user research to find out which hashtags your audience is most likely to search for.
Use hashtags that are relevant to your industry and audience.
Test your ad images and copy
It is essential that you create several versions of your ad, with different im dutch email list providers ages and texts and even changing just the call to action button.
Put them all into circulation to see which one works best.
Sometimes a small detail, such as a different phrase or call to action, can bring you very different results.
In the following ads you can see the difference in copy they have made.
And in this case, they have also changed the call to action.
Instagram ads - Vilma Nuñez Ads
Don't lose sight of your competition
It is important that you know what ads your competition is running.
From the Facebook Ads Library, you can access the ads that brands have running.
Also, from Instagram, at the top right, if you click on the thre