And what’s the difference, anyway?

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In this blog post, we'll dive into the complexities of demand generation and lead generation to help you decide which strategy is right for you. Spoiler: it's probably a combination of both.

What is the difference between demand generation and lead generation?
Demand generation Lead generation
Focuses on increasing brand awareness and interest in the company's products or services.

Targets ICPs with low brand awareness to increase awareness.

Uses thought leadership, SEO, content marketing, and targeted advertising to attract the attention of potential customers.

Focuses on educating and engaging potential customers through content marketing, increasing brand awareness, and interest in the company's services.

The primary goal is to increase brand awareness, spain mobile database establish presence, and lay the foundation for future conversions. Focuses on attracting and converting potential customers into qualified leads.

Targets people with the highest likelihood of converting.