The primary reason for
Posted: Mon Dec 23, 2024 5:08 am
rt abandonment cited by 25% of shoppers is the irritation and dissatisfaction of customers caused by the appearance of hidden costs, including required complementary items, extra shipping costs and taxes. Transparency is very crucial nowadays, in all industries, and customers must feel that they have full knowledge over their future purchase instead of being “fooled” at the last moment.
Therefore, it is key for companies to disclose the final cost from the very beginning. An extremely effective method to prevent this is by having the initial price viewed by customers be the final price that they pay. In this case the company will include the shipping cost in the product cost and will provide ‘free shipping’, as BetterWorldBooks does. Free shipping is critical to 73% of customers to make a purchase, according to a study from E-tailing Group and encourages the majority of customers to complete the transaction.
betterworldbooks2
Another option is to offer flat rate shipping, which means the shipping cost for any item is the same. A common practice is to offer flat rate shipping and free shipping if the purchase is over a certain cell phone number leads order value. As long as this is disclosed in the beginning of the consumer journey, such as with a floating bar at the top (see ThinkGeek’s example below), transparency is in place and the shopper is not taken aback by any new costs.
thinkgeek
Therefore, it is key for companies to disclose the final cost from the very beginning. An extremely effective method to prevent this is by having the initial price viewed by customers be the final price that they pay. In this case the company will include the shipping cost in the product cost and will provide ‘free shipping’, as BetterWorldBooks does. Free shipping is critical to 73% of customers to make a purchase, according to a study from E-tailing Group and encourages the majority of customers to complete the transaction.
betterworldbooks2
Another option is to offer flat rate shipping, which means the shipping cost for any item is the same. A common practice is to offer flat rate shipping and free shipping if the purchase is over a certain cell phone number leads order value. As long as this is disclosed in the beginning of the consumer journey, such as with a floating bar at the top (see ThinkGeek’s example below), transparency is in place and the shopper is not taken aback by any new costs.
thinkgeek