How to take good photos for your business's social media

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Your business is on social media because you want to reach your audience… and you know that’s where you’ll find them. While it’s easier than ever to reach your customers, they’re also being impacted on social media by your competitors. So how can you make sure the photos you post to your social media accounts stand out from the crowd?





Do I need professional equipment to take good photos for social media?
The good news is that you no longer need an expensive camera to produce great images. After all, most smartphones have impressive cameras that allow you to take powerful photos.


Learn how to take good photos for your business's social media

A picture is worth a thousand likes! Here are some tips to help you take quality photos for your social media. Scroll down and check them out now!


1. Don't forget to clean your camera lens
This tip is especially important if you’re using a smartphone to take great photos for your business’s social media pages. Blurs can distort the image and reduce the overall quality. Be careful!



2. Check your lighting
Whether you’re using a smartphone or a professional camera, lighting makes all the difference. If possible, take your photos in natural light. Going outside is a great option, but if you need to take your photos inside an office, take the photos near a window. Important: position your subject at an angle and take the photo with your back to the window. If you face the window when taking the photo, the image will be too bright. Oh, and it’s not a good idea to use the flash. Your smartphone’s flash can cast yellow light or shadows on the subject and make it less appealing!









3. Use the rule of thirds
Using the rule of thirds will improve the composition of your photos and create visually appealing images. Your smartphone allows you to activate grid lines when taking a photo, and these lines make it easier to follow the rule of thirds. The grid is made up of two vertical lines and two horizontal lines that are equally spaced apart. So if you want to take your photos to the next level, use the rule of thirds and position your subject where these lines intersect. This will create a more professional and appealing image.









4. Take photos horizontally, not vertically
Choose to take your photos in landscape mode rather than portrait mode! The reason is simple: it will numeros de telefono chile be much easier to crop these images and ensure that they display correctly on all social media platforms.




5. Don't zoom in
It's best to get closer to your product rather than zoom in, especially if you're using a smartphone. Zooming in can make the image appear blurry or grainy.



6. Tap on your product
Once you’ve framed your shot, before you tap the shutter button and take the photo, tap on the product. This tells your phone where to focus so the image comes out sharp.



7. Shoot from different angles
Play around with different perspectives and angles so that you have some flexibility when choosing a photo to post. Don’t forget to make sure that the product in the image and all faces can be seen.




8. Use a simple but creative background
Yes, the background matters when you’re taking a photo. Visual cues created by doors and windows can distract from your subject and ruin the composition of your image. Here are some background ideas to keep in mind:




Find a colorful or bright background outside;
Play in front of a colored wall or brick building;
Place products on interesting floors or wooden tables.
9. Take candid photos
It’s not enough to just post photos of your products. People are a great way to take great photos for your business’s social media. Photos with faces in them tend to get more likes and comments. Candid photos add a human element to your brand. Relax, one of the best ways to capture an interesting candid photo is to have fun and take lots of photos!








10. Use editing tools
There are many great editing tools available that are free and easy to use. You can enhance the lighting and color of your photo, but go easy. Don’t over-edit and make the image look unrealistic.



What types of photos should you post on your business's social media?
The quality of the photos you post is important, but so is the quantity. Therefore, you need enough images to keep your audience engaged and you also need diversity in the types of photos you post. Check out 5 types of photos for your business' social media that you can include in your digital marketing plan!





1. Follower-generated content images
One of the most powerful types of content you can use on any social media marketing platform is follower-generated content. Because it’s created and shared by your customers, your audience will automatically see you as more authentic and trustworthy. Be sure to encourage your customers to share their photos of your product and tag you in them. What’s more, be sure to publicly thank them and ask for permission to use the image. This can also encourage other customers to do the same so that their photos get noticed too!






2. Product images
You don’t want your social media content to be all about product promotion, but you want to share interesting and beautiful images of your product, right? Here are some options for taking good photos of your product:



Show the product in use so people can see how it works and what it looks like;
Use arrows and text to highlight special features, announce sales, or show the product name;
Show the product photo on an interesting background image.
3. Photos of your team

Your customers like to know the people behind the businesses they work with or buy from. You can spotlight one or two employees at a time and share fun facts or information about them. This allows your audience to feel like they know your team… and that can make a big impact!






4. Behind the scenes photos
Behind-the-scenes photos make your customers feel like they’re getting an inside look at what your business is up to. Use a simple image with text overlay to explain exactly what your audience is seeing.



5. This or That Images
The famous “this or that” photos give your audience two different options. Ask them to choose which one they like best. These images are a fun way to promote your brand and quickly increase engagement.