Previously converted customers
Posted: Mon Dec 23, 2024 4:59 am
If you continue to send cart abandonment emails after the customer has converted, your messages are irrelevant and outdated. If your customer sees this, their experience will be degraded, lowering the brand’s perceived value.
This is a small but important detail in your campaign. So, ensure your triggered emails are set to stop once the customer has converted.
Some of your abandoners may be shoppers who have recently converted.
For example, you may have a consumer who co cell phone number in philippines nverted a day ago but wanted to research more items today, so she put some in her cart and then left the site.
Is it useful to send her a cart abandonment email? Not really.
Since she made a purchase, we can assume that she already got what she wanted, so sending her more messages would be futile. It may be irritating for this customer to receive so many emails from the company and can perceive the company as ‘desperate’.
For this reason, you should set your triggered emails so that cart abandonment emails are not sent to abandoners who have converted x days ago – our guideline is 4 days.
After 4 days we can assume that they might have added new items they could use a reminder for. It’s a good balance between not being too close or too far away.
Incentive-seekers
This is a small but important detail in your campaign. So, ensure your triggered emails are set to stop once the customer has converted.
Some of your abandoners may be shoppers who have recently converted.
For example, you may have a consumer who co cell phone number in philippines nverted a day ago but wanted to research more items today, so she put some in her cart and then left the site.
Is it useful to send her a cart abandonment email? Not really.
Since she made a purchase, we can assume that she already got what she wanted, so sending her more messages would be futile. It may be irritating for this customer to receive so many emails from the company and can perceive the company as ‘desperate’.
For this reason, you should set your triggered emails so that cart abandonment emails are not sent to abandoners who have converted x days ago – our guideline is 4 days.
After 4 days we can assume that they might have added new items they could use a reminder for. It’s a good balance between not being too close or too far away.
Incentive-seekers