advertising on sports t-shirts
Posted: Mon Dec 23, 2024 4:56 am
communication actions so that the public that goes to see games in stadiums or on sports fields feels closer to the brand.
A direct advertising message in a stadium can sometimes be much more effective than a message on an online communication channel.
These messages can be communicated through different tools:
Jerseys : The company logo appears on the player's jersey. This can be a main sponsor in the centre of the jersey or a smaller logo on the sleeve, for example.
We recommend that you carefully consider where your logo can be placed, as some teams (particularly smaller ones with a limited budget) carry many logos from different sponsors on their shirts and the image that is conveyed can be bad, both for the team and for your brand.
Stadiums : advertising posters of different formats inside stadiums. They can be physical or digital.
Animations : events during the match (such as sponsoring a free-kick contest, a penalty shoot-out, etc.)
Find a passionate brand ambassador
If you are a sports club or an athlete and you want to give more visibility to your brand, we recommend developing collaborations with brand ambassadors : influencers who can help you give more credibility to your brand or generate a more positive image for your team.
This approach is quite common in the United States, but is also being implemented in Europe.
For example, Manchester City, the 2018-2019 English league champions, celebrated their title in the Brighton dressing room, where the last match of the season was played, with the presence of Noel Gallagher, former Oasi dubai whatsapp number s singer and surely the most famous Manchester City fan.
Sports Marketing - Brand Ambassadors
Gallagher's presence might upset some, but not Manchester City fans: seeing such a high-profile public figure going wild with joy after winning the title is a very positive thing.
These images were picked up by international sports media ( BBC , La Sexta , L'Equipe ) and managed to reach a wide audience.
Obviously, Gallagher can be a bit inaccessible to many companies.
That's why we recommend working with micro-influencers : people who have a smaller audience but with a lot of engagement.
A direct advertising message in a stadium can sometimes be much more effective than a message on an online communication channel.
These messages can be communicated through different tools:
Jerseys : The company logo appears on the player's jersey. This can be a main sponsor in the centre of the jersey or a smaller logo on the sleeve, for example.
We recommend that you carefully consider where your logo can be placed, as some teams (particularly smaller ones with a limited budget) carry many logos from different sponsors on their shirts and the image that is conveyed can be bad, both for the team and for your brand.
Stadiums : advertising posters of different formats inside stadiums. They can be physical or digital.
Animations : events during the match (such as sponsoring a free-kick contest, a penalty shoot-out, etc.)
Find a passionate brand ambassador
If you are a sports club or an athlete and you want to give more visibility to your brand, we recommend developing collaborations with brand ambassadors : influencers who can help you give more credibility to your brand or generate a more positive image for your team.
This approach is quite common in the United States, but is also being implemented in Europe.
For example, Manchester City, the 2018-2019 English league champions, celebrated their title in the Brighton dressing room, where the last match of the season was played, with the presence of Noel Gallagher, former Oasi dubai whatsapp number s singer and surely the most famous Manchester City fan.
Sports Marketing - Brand Ambassadors
Gallagher's presence might upset some, but not Manchester City fans: seeing such a high-profile public figure going wild with joy after winning the title is a very positive thing.
These images were picked up by international sports media ( BBC , La Sexta , L'Equipe ) and managed to reach a wide audience.
Obviously, Gallagher can be a bit inaccessible to many companies.
That's why we recommend working with micro-influencers : people who have a smaller audience but with a lot of engagement.