General data extracted from the SEMrush study on People Also Ask

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Before moving on to other variables that can be helpful in becoming a PAA, let's look at the percentages of keywords that make it onto the Other User Questions honor roll.

Thus, we see that in the desktop version the percentages vary for each of the countries analyzed, which is logical given that the databases analyzed are not the same size.

People Also Ask - Desktop Version

In the case of mobile devices, the percentages vary somewhat, with the number of keyword reference sources on this device being lower than in the previous case.


People Also Ask - Mobile Version
Specific data extracted from the SEMrush study on PAA in Spain
We go into more detail to check how many of the positioned keywords correspond to a PAA.

Questions that generate People Also Ask in Spain
People Also Ask - Questions that generate PAA in Spain

We see that our study reveals that in Spain and on desktop, the highest percentage of PAA (63.81%) corresponds to the 362 keywords positioned for questions that begin with “when”.

On the other side of the scale we find questions that begin with “who”, which should also be noted as coming from a smaller number of positioned keywords.

In the mobile version, of the nearly 140 thousand keywords consulted, 1,112 begin with the word “what” and of these, 57.46% manage to appear in the Other User Questions box.

At the other extreme, we find that only 20% of the 65 keywords positioned correspond to a People Also Ask.

Number of words per keyword and PAA in Spain
We change the register and now look at the number of words that each positioned keyword contains and that generates a PAA.


People Also Ask - Number of words per keyword Spain
In both the desktop and mobile versions, single-word keywords are the ones that get the highest number of PAAs in return even though they come from two samples of positioned keywords of different sizes.

The percentage in each case is 33.29% and 25.13%, respectively.

3-word keywords are the ones that achieve the lowest percentage on desktop among 348,376 positions.

In the case of mobile, the 10-word keywords close the list of results with 9.40% of only 266 ranked.

Also in this device we see how from 4 words per keyword the decrease in the number of kws is directly related to the percentage of PAA achieved.

How do People Also Ask relate to other SERP features in Spain?
There is again a consensus across devices that the largest percentage of Other dubai phone number list User Questions comes from featured snippets.

As I mentioned at the beginning of this article, it is quite common for one to lead to the other and this data from the study confirms this.

People Also Ask - PAA relationship with other formats Spain

More than 50% of keywords that rank with a featured snippet also rank with a PAA, 55.64% on desktop and 52.09% on mobile.

When analyzing the lowest results, we see that the previous coincidence between devices is not fulfilled, with the “Image Carousel” on the desktop being the one that achieves the least of 767,861 keywords in the SERP ranking (12.89%) and the “Also searched” block being the one that does so to a lesser extent for the mobile version with 5.82%.

Search volume and People