By 2020, the navigation bar has changed significantly
Posted: Mon Dec 23, 2024 4:22 am
Unfortunately, navigation is quite tricky. As we will see, even a relatively small number of SKUs can present opportunities to improve.
Below is an image of Hydro Flask's navigation in 2019. Here they chose a mega bar form factor that expands whenever you click "shop" from the main navigation bar.
Instead of the mega menu expanding imme cell phone list diately, customers are presented with a second navigation bar featuring their top level categories.
The bar is dynamic, and as you hover over any of the category names a fuller mega menu is expanded with direct links to their product catalogue.
Retention based AB testing examples
Lowering customer churn is a powerful way to drive eCommerce profits. Below are AB tests focused on retention.
Targeting "rising star" segment for repeat purchase by Missguided
Misguided is a fast fashion retailer that has seen exceptional growth.
There have been a few write ups which give insights into how the brand wins visitors and transforms them into VIP customers. As reported here, Missguided uses behavioral segmentation to identify "rising stars" based on number of site visits and purchases.
They are then offered exclusive deals to drive further purchases and move them into their V
Below is an image of Hydro Flask's navigation in 2019. Here they chose a mega bar form factor that expands whenever you click "shop" from the main navigation bar.
Instead of the mega menu expanding imme cell phone list diately, customers are presented with a second navigation bar featuring their top level categories.
The bar is dynamic, and as you hover over any of the category names a fuller mega menu is expanded with direct links to their product catalogue.
Retention based AB testing examples
Lowering customer churn is a powerful way to drive eCommerce profits. Below are AB tests focused on retention.
Targeting "rising star" segment for repeat purchase by Missguided
Misguided is a fast fashion retailer that has seen exceptional growth.
There have been a few write ups which give insights into how the brand wins visitors and transforms them into VIP customers. As reported here, Missguided uses behavioral segmentation to identify "rising stars" based on number of site visits and purchases.
They are then offered exclusive deals to drive further purchases and move them into their V