Our clients often ask us about the difference between ERP and CRM. They often have questions about how each of these tools works - some even think they are the same thing.
In reality, they are very different business tools. Both are thai phone number management programs, and they help you to better control your company. But their scope and use are completely different, and they are focused differently on a business.
In this article we are going to define what an ERP is, what a CRM is, and their differences.
What is an ERP and a CRM, and how do they work?
ERPs or CRMs are tools that help you manage your company. They are software tools designed to make your day-to-day business easier by giving you different tools to do so.
ERP stands for Enterprise Resource Planning , and is a comprehensive tool for enterprise resource planning. An ERP can encompass the entire management system of a company, and is used to manage resources (human, capital, operational) internally.
A CRM is a Customer Relationship Manager, and its main function is to manage your relationship with customers and prospects. CRMs are more specialized because they focus on daily activity with people outside your business. In most cases, they are sales-oriented.
What are the similarities between ERP and CRM?
Both CRM and ERP are software tools. And while it is possible to have one of these programs installed on your computer, today most management software is hosted in the cloud.
At first glance, a CRM can look a lot like an ERP. You could say that CRMs are a very important piece of an ERP, focusing on the contacts, activity and calendar part.
Simply put, a CRM is usually a component that comes with an ERP.