Use product recommendations to suggest bu
Posted: Mon Dec 23, 2024 4:02 am
Here we will broaden the definition to include tactics that prompt ongoing engagement with your brand.
5.ndles (ft. Fashion Nova)
Bundles are an excellent way to simultaneously create more value for customers and increase profitability.
Leading eCommerce stores use recommendation widgets to s cell phone database uggest possible combinations for customers. Below is an example from Fashion Nova.
When I navigate to the jean item, I am also presented with the option to add the entire model's outfit to my cart.
By using both merchandizing and their product catalogue, Fashion Nova is able to increase conversions and AOV at the same time.
Below, Target provides a more sophisticated example, creating multiple looks for the currently viewed product. Again, these accessories can easily be added to the customer's cart, and allows the customer to better visualize how they will use the product being considered.
6. Engage with customers after adding to cart to improve AOV (ft. Target)
Another common trigger for lifecycle customer management is the moment a customer adds an item to a cart.
This is a high signal action. Based on the item, brands can anticipate what other
5.ndles (ft. Fashion Nova)
Bundles are an excellent way to simultaneously create more value for customers and increase profitability.
Leading eCommerce stores use recommendation widgets to s cell phone database uggest possible combinations for customers. Below is an example from Fashion Nova.
When I navigate to the jean item, I am also presented with the option to add the entire model's outfit to my cart.
By using both merchandizing and their product catalogue, Fashion Nova is able to increase conversions and AOV at the same time.
Below, Target provides a more sophisticated example, creating multiple looks for the currently viewed product. Again, these accessories can easily be added to the customer's cart, and allows the customer to better visualize how they will use the product being considered.
6. Engage with customers after adding to cart to improve AOV (ft. Target)
Another common trigger for lifecycle customer management is the moment a customer adds an item to a cart.
This is a high signal action. Based on the item, brands can anticipate what other