Email marketing management: tips for creating a good report

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One of the advantages of digital marketing is that everything can be measured. Therefore, if you create a campaign and email marketing strategy and then fail to measure the results and present them to the interested parties, you may have very different interpretations of the return on your email marketing actions.

Therefore, we will present some ways to create a good email marketing report so that you can show, in concrete numbers, all the results obtained from your actions. And to do this, we must ask ourselves some fundamental questions:

– What information is relevant to the business?

– Who will I present the report to?

– Do these people know technical terms or is it better to be more didactic?

Once you have these questions clearly defined, it’s time to start putting together your email marketing report. Check it out:

1 – Building a general framework:
This is the first step in creating a good vietnam whatsapp data email marketing report. You should create a general overview of all relevant information, without going into detail about each one. Information such as the number of emails sent, campaigns, clicks, openings and conversions.

2 – Building a monthly progress chart:
Address indicators that demonstrate the evolution (or even decline) of email marketing actions in relation to previous months. This will be a more complete and specific report. Address information such as openings, sending, revenue, clicks, conversion, representation, average customer ticket, ROI, among others. The comparison of results should be made using percentages.

3 – Growth of the contact base:
Having a well-engaged email base will help you set up loyalty campaigns. Therefore, it is important that you show the results of your emails. Show the growth of your customer base, the level of engagement and the number of unsubscribes.

4 – Daily performance business:
You should pay attention to the days when your email marketing campaigns perform best. This information will help you know the exact moment to communicate with your email base.

5 – General framework by campaign:
Your view should be even more specific for each campaign carried out within a given period. The same data that was used in the general framework can be used here, as well as highlighting those that gave the best results and those that had the worst returns.

6 – General table by offer:
This tip is more useful for those who have an e-commerce business, where you can create a chart to evaluate advertised products versus products sold. You should invest more in products that bring more results, as focusing too much on products that don't attract the attention of your base will only decrease engagement with them.

7 – Schedule:
It is ideal to summarize everything that was presented and show again the highs and lows of the month, along with a schedule for activities in the coming months. It is important to make relevant considerations and suggest some actions to be worked on in the coming months.