Analysis by linking various data with key information

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The steps for clarifying the current situation are as follows: Understanding the current situation means quantitatively grasping the flow of your company's business. Steps Break down the major steps of your customers Understand the number of customers at each step and the transition rate between steps This explanation has become a bit abstract, so I will give you an idea using the example of a sports gym that charges monthly membership fees. ① Break down the customer's major steps into smaller steps In the case of a sports gym, customer movements might look like this: I'm sure there are many people who are new to web marketing who have organized customer movements in this way.


Even when it comes to web marketing, the goal japan telegram database of the activity remains the same: to generate sales. So, although you may encounter many unfamiliar terms, it is still important to break down your company's business and consider what areas you want to grow. (This breakdown is also a key point that can determine success or failure.) By organizing customer behavior in this way, you can simultaneously identify indicators that can be improved through web marketing and organize their roles.


② Understand the number of customers at each step and the transition rate between steps Once step ① is complete, step ② is easy. To fill in the detailed chart in step ①, extract the data from within the company and input the numbers. If you plot hypothetical numbers on the chart above, it will look like this, for example: In this example, when we look at maintaining existing members (ensuring membership fee income), we can see that the bottleneck is the "membership retention rate three months after joining.Analysis by linking various data with key information