We have completed the top 20 digital marketing trends 2019 to survive the year…. read more
Artificial intelligence
AI has become an integral part of digital marketing. In fact, it can replace human capabilities to give better results. Many digital marketers are attracted by the prospects of AI. Low-cost accelerated business reach and edge over competitors are just some of the few benefits that come with digital marketing. AI can perform better by effectively interpreting consumer behavior and research patterns and helping businesses understand their perceptions about products and services.
Programmatic advertising
Nowadays, more businesses are embracing this trend. Efficiency, quick response, higher conversions, and low consumer acquisition costs are enough reasons to attract potential businesses. Programmatic advertising philippines email address list changing the face of digital advertising at a rapid pace. In fact, by 2020, programmatic advertising will be more common than its counterparts.
Chatbots
AI-integrated messaging allows businesses to maintain communication with consumers throughout the day. Using this virtual messaging system can save businesses a lot of money. Moreover, more tech-savvy businesses will switch to chatbots by 2020. By doing so, the business will save at least $8 billion annually, which is a huge figure. Nowadays, consumer preferences also show that they prefer virtual assistants over real ones. With AI technology, chatbots can better analyze the buyer’s history and respond promptly.and help businesses focus on other important tasks.
chatterbot
Personalization
Standing out from competitors is important for your brand to stand out. This calls for personalization, which means incorporating your brand image into basically everything, including your website’s social media content. One way to do this is to embed LinkedIn feeds , displaying your brand’s updates and professional insights right on your site. However, the task of personalization is not difficult. Today, customer purchase history, consumer behavior, and preferred links are all readily available. Personalization can help foster better relationships with customers. A classic example where personalization is fully developed is Netflix. The company has integrated personalized touches almost everywhere.