Facebook as a digital marketing strategy What are you thinking?
Posted: Sat Dec 21, 2024 5:07 am
Turning Facebook fans into customers is now a common B2C strategy for marketing agencies, partly because Facebook’s very structure allows for better targeting and boosts user engagement.
The social network’s digital marketers are aware of the growth of their platform but also recognize that they are approaching the limits of their potential when using Facebook as a digital marketing strategy, so they are already canadian healthcare and medical email list planning to expand the company’s horizons and venture into the realm of TV and others, to “build community,” according to Mark Zuckerberg. Facebook announced in February of this year the four most important changes it will make in 2017:
Raising the standards of measurement
Controlling the quality of news
Improve attribution
Developing digital storytelling
Ultimately, social media advertising is what Facebook lives on, and the application of cutting-edge technology is vital to its business. On the measurement front, the ever-increasing demand for information for strategy development will be met by new and better tools, as well as the involvement of new allies that will allow for more accurate comparisons across different channels and through third parties.
On the other hand, as part of efforts to improve attribution, Facebook as a digital marketing strategy already integrates multi-touch solutions and even offers an online course through blueprint. While current multi-touch analytics models do not yet represent an advantage for digital marketing agencies that only have one or two campaigns, those that are running multiple campaigns will find a clear benefit.
Tell the world your story
By the end of the first quarter of 2017, Facebook reported nearly 2 billion active users, more than a quarter of the world's population, and the technology developed allows for the development of integrated digital marketing campaigns across Facebook, Instagram, and Messenger. In addition to live videos and 360-degree photos, with tools like Canvas and Creative Hub, you can now tell a story in an even more engaging way by including interactive visual elements in your strategies. The demands of users of social media platforms have driven a dynamism in media technology that presents unique opportunities for marketing .
Take advantage of the new ways that Facebook as a digital marketing strategy offers to tell your clients what you're thinking and increase your digital agency's conversion rate. If you need help with this, we can give you free advice.
The social network’s digital marketers are aware of the growth of their platform but also recognize that they are approaching the limits of their potential when using Facebook as a digital marketing strategy, so they are already canadian healthcare and medical email list planning to expand the company’s horizons and venture into the realm of TV and others, to “build community,” according to Mark Zuckerberg. Facebook announced in February of this year the four most important changes it will make in 2017:
Raising the standards of measurement
Controlling the quality of news
Improve attribution
Developing digital storytelling
Ultimately, social media advertising is what Facebook lives on, and the application of cutting-edge technology is vital to its business. On the measurement front, the ever-increasing demand for information for strategy development will be met by new and better tools, as well as the involvement of new allies that will allow for more accurate comparisons across different channels and through third parties.
On the other hand, as part of efforts to improve attribution, Facebook as a digital marketing strategy already integrates multi-touch solutions and even offers an online course through blueprint. While current multi-touch analytics models do not yet represent an advantage for digital marketing agencies that only have one or two campaigns, those that are running multiple campaigns will find a clear benefit.
Tell the world your story
By the end of the first quarter of 2017, Facebook reported nearly 2 billion active users, more than a quarter of the world's population, and the technology developed allows for the development of integrated digital marketing campaigns across Facebook, Instagram, and Messenger. In addition to live videos and 360-degree photos, with tools like Canvas and Creative Hub, you can now tell a story in an even more engaging way by including interactive visual elements in your strategies. The demands of users of social media platforms have driven a dynamism in media technology that presents unique opportunities for marketing .
Take advantage of the new ways that Facebook as a digital marketing strategy offers to tell your clients what you're thinking and increase your digital agency's conversion rate. If you need help with this, we can give you free advice.