In this article you will discover:
how a happy customer behaves;
what are the benefits of a satisfied customer;
how to win them with 5 effective tactics.
How does a happy customer behave?
A happy customer demonstrates levels of satisfaction that go beyond the purchase . You can recognize them by 5 distinctive characteristics:
Loyalty: A happy customer is willing to try new products from the company and avoids looking for replacements. Studies show that existing customers are 50% more likely to try new products and spend 31% more than new customers.
Positive communication: A australia email address list satisfied customer not only communicates with the company to solve problems, but also to praise the products or services received. In fact, almost 50% of people share positive opinions about a company online.
Provides constructive feedback: A happy customer ensures continuous improvement of the product or service to which he or she is satisfied, therefore providing valuable feedback to improve products, services and internal processes.
Recommend to others: A happy customer becomes a brand ambassador, actively recommending to other businesses the benefits of purchasing a certain product or service.
Tolerance: While occasional issues may arise, a happy customer is more tolerant and gives a company the opportunity to correct them, especially if it is honest about them. To give you an idea, 8 out of 10 customers would stay with a company during a crisis if it has a history of transparency.
Now that you know what a happy customer is and what their characteristics are, we recommend reading: Customer happiness: how to build this culture?
Benefits of a satisfied customer
Customer satisfaction is the key to success in increasing revenue and profits. Below are the economic impacts of having happy customers: