If you have analyzed your link profile and don't know what to do with the spam that links to you , we will tell you all the steps to follow before you start disavowing them with Google's Disavow tool.
Steps to analyze your links
The set of links that a website receives, also called “backlinks”, is switzerland number for whatsapp of great importance for Google’s ranking algorithm. With a profile of toxic and continuous links, we can have great drops in web positioning, which is why it is of great importance to analyze them. To do this, follow these steps:
1st- Use tools to analyze your link profile
There are numerous tools that can help us analyze our link profile. Each one has its own indicators that can help us assess the quality of our links, but they are not official Google metrics and we should not obsess over them.
Some of these metrics are Ahrefs' DR (measures the power of a website's link profile on a scale of 0 to 100), Majestic 's Trust Flow (measures the quality of links on a scale of 0 to 100), Majestic's Citation Flow (measures the number of links on a scale of 0 to 100), Moz's spam score (measures a site's SPAM score), SEMrush's Backlink Audit (analyzes the risk of our link profile) or the free Google Search Console tool (links section).
We recommend analyzing the results of these tools manually, and not following them strictly.
Moz Spam Score
Moz Spam Score
2º- Analyze your anchor text
The anchor text, or link text, gives us information about the content that we will find when clicking on a link. Analyzing the anchor text of your link profile will also give us clues about the naturalness of our links , the spam sites that link to us or even bad link building strategies. To analyze the anchor text you can use tools such as Search Console, Ahrefs, Majestic, SEMrush… Ideally, there should be a balance between all types of anchor text, and that these do not come from spam links.