Dynamic Product Recommendations: Don't use static product recommendations. Click Here to see how Barilliance personalizes recommendations on your home, category, and product pages.
2. Using Dynamic Web Content to Personalize Offers based on Geo-Targeting ft. Skandium
One of my favorite uses of dynamic content is personalizing offers.
It allows us to pair the best offer to the right client. This sounds abstract until you consider some examples:
One common use case for dynamic targeting is geo-specific offers.
Many of our clients ship to various countries, and know that shipping is the primary reason for cart abandonment.
Using dynamic content, they are able to personalize offers based on where their prospect is shopping from.
Above, Skandium changes their banner based on where you are shopping from. Shoppers from the US are offered free import duties on orders over $800.
3. Personalize Offers Based on Customer LifeCycle
You should treat new and returning customers differently.
There are a number of studies (including our own) that demonstrate returning customers are significantly more profitable.
We found retained visitors:
Added items to carts 65.16% more than first time visitors
Converted 73.72% more than first time visitors
Spent 16.15% more per transaction
You can (and should) create more than two segments.