In this article, I will walk you through the different methods you can try to expand your email list using Instagram. But first, let’s look at what’s so special about email that makes it one of the strongest and most effective marketing strategies. So, here we go:
Why Should You Use Instagram to Grow Your Email List?
Source: Unsplash
Source: Unsplash
Different digital marketing strategies come and go over the years, but email never germany business email list out of style. How many times a day do you check your inbox? How many emails do you receive from brands? Even Gen Zers, despite their bad reputation for not caring much about email, use it to interact with brands and make purchases.
Below, I'll outline some of the most important reasons why you should invest your time and energy into email marketing, especially when it comes to gaining subscribers on Instagram.
1 – Emails don’t have an expiration date
If you publish a post on Instagram, its effective life would be around 24 hours. Your post doesn't go anywhere, but the problem is that after this period, people won't interact with it much anymore.
What if that post contains something important about your brand and you want all your followers to see it?
Luckily, this isn’t the case with email. When you use email to communicate with your audience, you can be 100% sure that they will at least receive it. Depending on your niche, the email open rate can be different, but it can go as high as 36.15%, which is great considering that the average email open rate for all industries is 22.15% (GetResponse). And if they do see your email, they can always check back in their inboxes.
2 – Instagram email addresses are valuable
Your Instagram followers have already shown interest in your business by clicking the “follow” button, right? So they might be interested in learning more about you, too.
The beauty of Instagram is that it has one of the highest engagement rates among social networks. So if you're doing a good job of interacting with your followers, there's a higher chance they'll take you up on your offer to subscribe to your email list.
When there are over 1 billion monthly active users on Instagram who are mostly engaged, why not invite them to your email list?
3 – Email is worth every penny!
Did you know that for every dollar you spend on email marketing, you can expect an average return of $1? Isn’t that just amazing?
On the other hand, sending mass emails is not that expensive. For example, you can send 2,000 emails daily from your Gmail. But if that is not enough for you, try mass email services.
4 – Everyone uses email
In this digital world, it's pretty rare to find someone who doesn't use email; well, maybe except for grandmas. People may prefer social media over others, but they all use email. Plus, it doesn't matter what email service they use; you can contact all of them.
Now that you know how much email marketing can help your brand, let’s look at how you can expand it using Instagram.
5 Tips to Grow Your Email Marketing Campaign with Instagram
Even though Instagram seems a bit limited when it comes to email, there are still ways to find and get your followers' email addresses . Let's check them out:
1- Use calls to action in your bio
The Instagram bio is a perfect place to invite your followers to join your email list. Instagram allows you to add a clickable link to your bio. You can use that link to take your followers to an email landing page or just your website where they can subscribe to your email list by filling out a signup form.
But you can't just add that link to your bio and expect your followers to click on it. You need to use call-to-action phrases to persuade them.
For example, if they can download eBooks, templates, or any kind of freebie on your website, make sure to mention it in your bio.
Credit: BBC News Instagram page
Credit: BBC News Instagram page
Additionally, if you have a business account, Instagram allows you to add an “Email” button to your bio, which takes followers directly to the composing part of your email app. But this method isn’t as effective since they have to email you instead of just adding it.