Many customers fail to redeem gift cards and loyalty pr russian phone number list ogram rewards. While some might think this is beneficial, it is actually a sign of a churned customer.
Bringing your loyalty members back and allowing them to benefit from the program is a much stronger way to retain customers. Below, Kohl's sends out notifications on expiring reward dollars - "Kohl's Cash".
User generated content is an incredible asset. Incorporating feedback and review requests in your post-purchase email flows is an important part of any developed email strategy.
Below, Bank of America leads with a subject line that first, validates their customer, and second, assures them that it will minimal effort.
4. Increase customer retention rates ft. HBO
We've covered in detail how important customer retention marketing is. Email can, and should, be used to engage customers on an ongoing basis.
One way to do this are simple product announcements. Below, HBO let's their subscriber base know of upcoming features only available on their platform.
5. Drive new channel adoption ft. Buffalo Wings & Rings
Expanding communication channels should be a key email strategy. While email is effective, it is crowded. And, it isn't the best medium for many types of content.
Below, Buffalo Wings & Rings use email marketing to bring customers onto their new app.