The false belief is also believing that what is done on a social network is the responsibility of the social network and that is incorrect.
Having a fan page does not mean that you can establish private commercial communications with the people who follow you, assuming that if they are followers you have their consent to send them commercial information.
In fact, few people know that, from a legal point of view, both the administrator of a Facebook fan page and Facebook itself are considered responsible for processing the data of page visitors, according to the GDPR.
This was stated by the Court of Justice of the European Union (Grand Chamber) in its judgment of 5 June 2018, which held that the administrator of a fan page hosted on that social network contributes to the processing of personal data of the page's visitors.
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How can I comply with the GDPR without tricks or myths?
It is true that the GDPR places higher demands on professionals and companies.
In my opinion, these new responsibilities mean greater competitiveness, a clear advantage when it comes to consolidating digital commerce.
We must lose our fear of transparency, of commitment to our users, lose our fear of offering guarantees and move towards a digital culture that fosters breathable spaces of trust where we can all operate with greater peace of mind.
We cannot be digital professionals if we are not professionals in the responsible management of personal information; it is something inherent to our work.
Remember that legality is not optional and trust is not asked for, it is earned.