A crucial dilemma facing marketers is determining the most engaging content for each stage of the journey.
Content is king
Want to learn more about how to use Content Marketing to grow YOUR business?
Where do I start?
Start by establishing key milestones and creating conversion pathways within your funnel, integrating valuable content like how-to guides, eBooks, infographics, signups, trials, etc. at each stage. As a core component of the Inbound Marketing strategy , these initiatives create pathways for audience engagement, lead generation, and nurturing prospects through phone numbers philippines sales process, ultimately increasing your website’s visibility.
Craft great content that answers buyers’ questions at every stage of their journey. Provide informative materials that address their pain points. Dive into related blog articles to understand their performance metrics—the more relevant and informative the content you offer, the better.
High-quality content plays an important role in buyer decision-making. How many visitors come to your website? Do they stick around or bounce quickly? Pay attention to the average time readers spend on your content, a key indicator of their interest. Once you understand reader behavior, you can craft more polished and engaging content .
Content ideas for each stage of the conversion funnel
Not everyone enters the conversion funnel at the top. Buyers will approach you at all stages, depending on where they are in the buyer journey . Your goal is to create the right conversions for your acquisition process so that no matter where they enter, you have quality content to capture leads at each stage.
When creating a conversion funnel, ask yourself:
How will buyers find my business at this particular stage?
What kind of content do I need to help them move forward in the process?
How will I know if they have moved within my funnel?
Stage 1 - Awareness
In the awareness phase , you identify a buyer ’s pain points and demonstrate that you speak their language; visitors become educated about a problem they may be experiencing. You can establish yourself as a thought leader in your industry, as someone businesses turn to when they face problems. Your website content will attract visitors looking for educational information.
Content ideas:
Blog content: Cover industry topics and trends and convey an understanding of your buyers’ industry.
Articles : Offer curated content to help buyers find relevant material that covers their issues as a company or the industry and environment they are in.
Initial Announcements : Share industry trends and analyst coverage.
How will you know if your customer has moved from the awareness phase to the consideration phase?
Example: The buyer saw your initial ad on social media, clicked on it, and landed on your pillar page . From here, they can explore your company, what you offer, and most importantly, how you can help the buyer.