Offers lead to other interactions, such as sales, and they also reinforce brand image and personal branding.
2.- Know your customers better
Get to know your customersGetting to know your users better is another way to make your SMS marketing campaign to retain customers effective. Even though users are already part of your company's database , you may not really know your customers.
Users who receive promotional SMS from the brand are those who have previously given their consent to do so. Initially, they were redirected to a landing page , or responded to a CTA. Then, after filling out their details, they became part of the company's database. However, the brand knows the interests of users to the extent that it asked about them.
Depending on the questions asked at the time of conversion, the brand will have more or less information. In addition, users' interests and tastes vary over time and according to trends.
SMS marketing campaigns to retain customers should also focus on learning about users' new interests . Knowing what interests them at that moment, or to what extent they have changed, is really useful. To the extent that brands know, for example, the interests and the best times for their customers to receive a promotional SMS, their campaigns will have more impact.
3.- Exclusivity
SMS marketing to retain customers exclusivitySMS marketing campaigns to retain customers must make it clear that the content they are receiving is unique and exclusive. Users who feel special are more inclined to take action with the brand. vietnam girls whatsapp number Therefore, it is a way to build customer loyalty.
The tone of exclusivity gives the impression that the message contains important and exclusive information . The user may be attracted by the exclusive content and may want to stay for future campaigns. The user stays because he or she gains access to offers or information that only loyal customers have.
Value propositions are always a safe bet . To the extent that the brand offers specific and exclusive content, the user will remain with the brand. Quality and valuable content is what carries the most weight, and in the long run, what converts the most and builds loyalty.
One trick to make exclusivity even more interesting is to associate it with a time concept. For example, say that it is a limited-time offer, or a limited number of copies . This gives customers a sense of priority, since they are the first to hear about the offer. On the other hand, the theme of exclusivity is reinforced as it is about specific, time-limited content.
In order to launch SMS marketing campaigns to retain customers, it is very important to measure and control the campaigns that have already been carried out. With the data obtained, it is easier to identify the interests of users as well as the effectiveness of the campaign itself. SMS marketing campaigns can retain users regardless of where they are.
SMS marketing is one of the simplest and most effective digital marketing strategies. But if you want to properly develop this type of campaign, it is essential that you have a mobile marketing platform like MDirector. Try it now and you will be convinced.