Advantages of morphological analysis

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Let's say we want to launch an innovative product or service, but we are unable to accurately identify the target group, destination and method of distribution. To solve this problem using the morphological analysis method, create a morphological table that looks, for example, like this:



Once we have created a matrix that looks code phone number philippines like this, we can consider all the possibilities for solving the problem. The example cited shows up to 27 different combinations. It is estimated that, on average, about 95% of them are rejected at the beginning of the analysis due to the commonness of the solution or its lack of sense.

For a more detailed analysis, a Moles discovery matrix can be used, which tabulates two parameters, for example, only the target group and the destination. This method is particularly effective when several parameters need to be taken into account.



Morphological analysis can help uncover new ideas. Even though most of them are likely to be useless, the work devoted to this type of analysis can yield benefits that translate into opportunities for higher than average income.