Before we learn how using Google Analytics can generate value and improve your business, let's first understand what exactly this platform is:
What is Google Analytics?
Platform that allows you to collect statistics about the navigation and actions performed by users when visiting a website. To use this tool, you need to have a Google account and install the tracking code on your website.
With this tool, companies can find out where users who visit their websites come from (city, gender, frequency), the number of searches performed, the speed of the site, and analyze the effectiveness of the content published in real time.
If you have asked yourself, how many people visit your website every day? Where do the visitors come from? The flow of visitors within the website? How long do they stay in each section? I invite you to review the main advantages of using Google Analytics.
Get data and statistics from your website
The Google Analytics platform is designed to constantly provide data and statistics on the performance of your website, even when it is live. One of its main advantages is that it can count the activities it receives on a daily basis.
Among the main data that this web tool provides you with are:
Bounce Rate: This is the percentage of all your website sessions in which users only view a single page, sending a single request to the server.
Visitors: Total visits your website has received.
Users: Number of people who have visited your website for the first time.
Average Pageviews: This is an average that indicates the number of pages viewed on your website. If the average is high, it means that your page is of great interest to your visitors.
Origin of your visits: This data tells you where your visits come from (directly, organically, Ads campaigns, social networks, etc.).
Duration of visit: Average time that users have been on your website.
Main devices: Percentage of visits by device (mobiles, computers, tablets).
There is a huge amount of data available and each of these can be compared between specific periods.
Improve your market segmentation
Data is a vital element in devising any strategy that involves optimizing your website. Without data, it's very difficult to know how much traffic your content has had, how much visits have increased, where they're coming from, and how engagement has performed.
This is where Google Analytics becomes crucial to creating a successful marketing campaign and knowing the performance of the one you are already running. This way, you are not working blindly and without a solid foundation.
With the information provided by Google Analytics, you can make the best australia number for whatsapp about what aspects to change or improve and what new things to implement to achieve your digital marketing goals, adding more value and personalization to your visitors.
Compatibility with other Google web tools
Google Sheets from Google Drive: You can export Google Analytics data to Google Drive spreadsheets. This will save you time when creating reports.
Google Ads: By linking a Google Analytics property to your Ads account, you can analyze the activity that customers perform on your website once they click on an ad or after an impression is made. In this sense, by integrating your Google Ads and Google Analytics accounts, you open up a new world of opportunities for the management, execution, and analysis of your PPC (pay-per-click) campaigns, improving your conversion rate and thus maximizing the return on your digital marketing investment.
Google Search Console: If one of our goals is to improve organic traffic and other SEO aspects of a site, Google Analytics can fall short, so it is very important to integrate with Search Console and take advantage of that data that will help us enhance our search engine strategy.
Your KPIs' best friend
As you can see, there is a huge amount of data that Google Analytics can provide you. Imagine how important it is to use this tool when calculating your performance over a given time, that is, your KPIs.
KPIs (Key Performance Indicators) are an important part of this process, as they act as metrics to accurately compare your results. They are a measurement unit that is responsible for quantifying the degree of compliance with your objectives.
Calculating your performance against metrics is important when tracking your marketing plan and evaluating how successful it is in terms of profitability and impact. Choosing which metrics work for you depends on your business and marketing plan.
Google Analytics is a great tool for any business regardless of size, when you know how to use it correctly it can give you a lot of useful information on how to improve your website, make offers and catch up with your market segment and your competition. Don't just look at the data, learn how to use it to gain advantages, brand positioning and more conversions.