Companies that use a data-driven approach are, on average, 5% more productive and 6% more competitors.
Certainly interesting numbers if we think about the current historical context .
What is data science?
Before we understand how data science can be useful in malaysia phone number example improving PPC campaign performance, let's analyze its definition .
Data science is a discipline that combines multiple fields , including statistics, science, artificial intelligence, and analytics, to make accessible meaning out of data and information .
Those who deal with data science are the so-called data scientists : professionals with a wide range of skills useful for the purpose of concretely analyzing data collected from the Web, smartphones, customers and other sources to derive useful insights for a business.