BPCE Financement figures
The spring competition had a triple objective: to reactivate our customers to generate financing (thanks to the promotional rate), to collect data (thanks to the game) and finally to increase customer satisfaction (thanks to the prizes to be won). The game was based on the period of sunny days and the renovation of the home.
Sinch supported us in choosing the mechanics, which allowed us to offer an original experience to our customers. The "external channel" technology also allowed us to address this game via our 2 main channels, namely email and SMS, while limiting costs and the multiplication of service providers.
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Fiona Josset
CRM and Marketing Campaign Manager, BPCE Financement
"This competition with the use of the external channel was a first, and we were surprised by the conversion rates, which turned out to be significant on the 4 targets. It is an operation that we would like to repeat during a commercial lull next year for examAtol: Presbyopia Diagnosis
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Atol figures
As part of the "Free Presbyopia Diagnosis" operation, Atol taiwan contact number deployed a preventive multi-media advertising campaign, which anchors the brand in visual health. In order to support this highlight and maximize the appointments made by its customers, Atol wanted to set up a mobile messaging campaign targeting its forty-something customers. To engage its customers on this sensitive subject of Presbyopia and convey Atol's values focused on the well-being of glasses wearers, Sinch proposed a conversational approach composed of 4 conditional "pre-diagnosis" questions. Thanks to a scoring system, a personalized response is provided at the end of the scenario. The user also has the possibility to view their selection of glasses frames (Women / Men / Mixed). A / B testing Rich SMS / Rich Conversational / RCS was carried out. Conversational formats largely stood out on all engagement KPIs.
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Stephanie CHEVALLIER
Brand Manager, Atol
"As part of our "Free Presbyopia Diagnosis" operation, one of our KPIs was making appointments in store, but talking about the signs of aging is a complex subject that does not easily generate conversation. The interactive experience of the RCS worked very well, thanks to a fun and uninhibited first entry into conversation. This interactivity therefore allowed us to reach an audience that seemed, on paper, difficult to convince. The conversational nature of the RCS allows us to bring more value to the consumer through advice and therefore benefits the brand image."Sinch Awards: Discover the 4 winning use cases
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