But this is not the only meaning we can give to commodities in Marketing.
The term commodities in Marketing also refers to the strategies and types of marketing that are carried out with homogeneous products with little differentiation.
Therefore, below I will explain how these types of indian email database strategies are usually managed, how to carry them out for this type of product and the aspects to take into account in these.
A commodity product may be susceptible to being linked to a marketing and communication strategy as long as the actions carried out in this are generously creative and differentiating despite the great limitation in terms of promotional media and methods used in the market by the competition.
This will be the differentiation and strength necessary and sufficient to compete in a different way.
For this reason, applying marketing strategies for commodities is a process of maximum difficulty due to the need for some type of differentiation in the actions carried out against the competition.
But this does not mean that these strategies cannot be applied and put into practice.
Products and services promoted through this type of “commoditization” strategies have multiple alternatives for improving and enhancing the brand’s branding .
To do this, they can be differentiated by:
A brand that generates a good story around it.
Innovation in certain aspects of the product and/or complementary/after-sales services thereof.
The launch of products into new markets using several brands and/or products as a portfolio, etc.
Generally, when we talk about this type of commodity strategies in marketing, we start from the B2B (business to business) approach, since they are the main protagonists of industrial marketing, although it can also be considered for B2C (business to customer) depending on the market.