For even more insight into why this is important, NAR found that 84% of buyers state that the information they discovered online played a major role in their home buying journey. With these statistics, online marketing cannot be ignored by real estate salespeople and marketers.
Content Marketing for Real Estate
Once you have an understanding of what they are looking for you are able to implement an online content strategy that shares knowledge and answers buyer questions, giving you the opportunity to develop a bond with potential buyers and gain their trust.
When you distribute helpful and informative content online, your target market will easily find your website and think of your brand as an industry leader, helping them through the buying process. As opposed to simply trying to “sell,” you are opening the way to brand loyalty which allows you to guide a prospect through the entire buying journey.
Content marketing not only establishes russian numberst you as an industry leader, it plays a big role in helping you rise up the search engine results ranks - and you will begin to rank for the topics that matter most to your target audience and prospects. You can publish your content on your website blog page, and create and share content across social media networks to gain further reach.
Provides solutions and solves a prospects .
Build trust through thought leadership content.
Increases brand awareness across search engines and social media marketing.
Drives organic traffic through search engine optimisation.
Collects data of high quality leads.
Nurtures brand awareness and guides a consumer through the entire buying journey.
Since 2005, Nexa has provided inbound marketing and sales lead generation for the real estate industry. We are proud to be the region’s leading and only HubSpot Diamond Agency Partner and have been recognised as thought leaders and innovators within this field. If you are looking to generate leads for your real estate business, we can help.
Contact Nexa today and drive highly qualified sales leads for your business.