You have a clear understanding of each target audience and their defining characteristics and online behaviors. Your target markets should represent a distinct audience and your audiences should differ in easily identifiable ways.
So, how do you go about understanding and determining your ideal audiences? This should be done through customer personas.
Personas offer a way to and help your marketing team get into the headspace of the individual you are trying to reach. This means you are able to create targeted campaigns that are sure to reach your audience via their chosen online channels. This is vital to the success of your startup. In fact, according to Fundera, paying attention to your customers is important since 14% of startups fail due to ignoring customer needs.
Once you have identified your audience it comes down to tracking and analytics to ensure the best possible marketing campaigns for lead conversion.
As stated above, startup business growth in 2021 comes down to technology and personalization. Personalization means data and a data driven strategy is what is required for startup success.
2. Data Driven Strategy: Reach highly targeted consumers and increase conversions
Startups that convert more targeted traffic online ultimately grow. Therefore, using analytics and testing to better your customer journey adds great value to your existing business assets including your website, social media and blog content. Testing offers a reduced risk strategy which is always important for startups with less resources.
Conversion Rate Optimization is the tactic to use when it comes to driving targeted traffic. This is a structured testing and optimization process that works to improve key performance indicators for your website. This includes analyzing audience engagement, conversions, leads, sales and profitability. Essentially, this is the process used for increasing the percentage of online visitors into customers, or getting visitors to take a specific action. When it comes to startups, conversion is the key difference between success and failure online.
Setting up a CRO gives marketers germany email list the opportunity to focus on important customer journeys and the outcome. This is not about vanity metrics and is laser forced on what will actually help your startup business grow.
3. An Omnichannel Marketing Strategy for Lead and Customer Nurturing
Your website conversion rate is an important KPI for digital marketers looking to implement startup growth. With an improved CRO, you are then able to drive highly qualified traffic through your marketing and sales funnel to gain greater conversions.
This can be done through omnichannel marketing and the framework of RACE. RACE is a framework that optimizes your marketing channels for every stage of your marketing strategy and stands for: Reach, Act, Convert, and Engage.
In the Reach stage, the priority aim is to promote your brand, the Act stage is to generate quality interactions with your target audience, and this is followed by the Convert stage, where your leads need to be converted into buyers and finally the last stage - Engage - is about nurturing customer loyalty.
Reach: In order to reach your audience, you need to focus on quality content creation.
Act: By creating and sharing helpful, informative, optimized and engaging content on your website, social platforms and email campaigns, you are generating important interactions with your target audience.
Convert: Your content should drive your audience to take a specific action whether this be filling out a lead form or making a purchase. You need to convert them from visitors to leads or clients.
Engage: Once you have lead or customer, you need to nurture and build a relationship with each individual. This can be done through automated and personalized email marketing, social media remarketing campaigns and related digital marketing initiatives. By nurturing these relationships you ensure customer loyalty and create brand ambassadors for your business resulting in more clients and greater sales. REACH requires you use a variety of online channels. From SEO (to ensure reach), content marketing (to ensure conversion), to email marketing and automation (to ensure engagement and nurturing).
By understanding the value of each of these stages you will create the ultimate strategy for growth. You will be able to analyze which marketing and digital channels are working best for conversion. You will also be able to identify which is the best Return on Investment and which channel requires more work.
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