This customer model constitutes your objectives, goals, challenges, demographics, pain points, personal information, etc., which you must be clear about before deciding to attract them.
And speaking of that, to attract them, these are the best tools proposed by the Inbound Marketing methodology.
Social Media
According to a study conducted by Smartme Analytics called Conquering Millennials and Gen Z , Millennials spend 39 minutes on social networks per day, while Generation Z spends about 43. And 86.2% of these young people use their mobile phones to check their profiles.
You are probably targeting these generations when applying to your university, so this data requires us to use social media to attract!
Don't miss the opportunity to generate engagement with your future and even current students through university profiles on Facebook, Instagram and Twitter (these are the ones we particularly recommend, as they are the most used by these generations).
It is common for students to use this platform to share opinions and give feedback, so you should be there to answer all their questions.
This is the best way to stay close to your prospects while sharing interesting content with a more human side of your institution.
For example, you can share on Instagram a photo of a current student from your institution giving a testimony about their experience.
What about the Facebook page of the University of Palermo ?
Blog
It is worth noting that the Inbound Marketing methodology begins with a blog, as it is the ideal place to share relevant content about your industry.
And it is with a blog that content marketing really becomes king.
If your university has a fun tradition, if a student just excelled in a sport, if an amazing place on campus just opened, if the library now has a new literary collection, tell it on your blog!
This is a good way to attract new visitors to your website by pharmaceutical email list highlighting, through words and stories, the advantages of the university and its educational offering.
This way, you will stand out from your competitors and attract positive comments.
Rely on social media to promote your blog content, as well as in newsletters.
SEO
If you want to generate a higher ROI than you would earn with traditional advertising, optimize your website's SEO .
The first thing your prospects will do when they want to learn more about colleges amidst the hustle and bustle of the last few days of high school is to “google” it.
Make sure you rank high on search engines by optimizing your keywords.