The goal of your email strategy is to increase brand awareness, build trust and loyalty, filipina whatsapp and create new and interesting relationships, which in turn drive regular purchasing patterns.
Also, the main goal of a blogger is to build a solid audience . However, this goal will not be achieved if your potential audience does not visit your blog.
The first trick is to get a quality contact list.
1.- Capture the data of your potential target
If you're not capturing subscribers and their email addresses on your website, you're missing out on one of the most important opportunities to grow your business.
Don’t overcomplicate the process. The best way to get the most information possible from your contacts is through optimized forms . Forms don’t have to be a hassle or take a lot of time to complete. In fact, a study by Quick Sprout highlights that a form with 3 fields generates a conversion rate of 25%. While one with more than 3 drops to 15%.
Provide incentives. Instant gratification is a necessity these days. So, to ensure that your target audience subscribes with their email you need to give them a reason to do so. This could be discount codes, promotions, free trials of your app, etc. Keep in mind that the larger your database is and the higher quality it is, the easier it will be to drive visitors to your blog with email marketing.
Get social. Take advantage of your social media profiles to engage with your followers. If they took the step of following you on social media, it means they want to hear from you. Direct them to your sign-up landing page.
Be clear about your expectations. Make sure users know what they're getting after subscribing to your email list. With so many advertising messages coming in, users are becoming more and more hesitant about giving their data to brands. It's best if they can customize the content they want to receive and the frequency of delivery. This way, you'll make sure they don't unsubscribe.
2.- Give the subscriber the content they want to receive
blog visits with email marketing preferences
If you want to drive traffic to your blog with email marketing, you'll need to make sure that users receive the right emails. That is, those that include the information and content that best suits their needs.
To do this, there is nothing like speaking directly with your subscribers to design personalized emails.
In the previous step, when creating your form, you can send a double opt-in email inviting the user to specify their preferences. This way, you will have more information to be able to segment your database and give them exactly what they need.
Being able to recommend specific products and services through blog content can help you greatly with your strategies. Not only will you gain reader loyalty, but you will also be able to persuade them to lead to sales.
And once you have those segments, it is best to automate your email marketing strategy .
3.- Create interactive pieces
blog visits with interactive email marketing