customer support : most customers expect that companies in the large-scale retail sector can support them online, with 24/7 customer support as if they were purchasing in person. This is where email, SMS and live chat come into play, also with the help of conversational applications to automatically vietnam phone number example answer the most frequently asked questions.
word of mouth : never underestimate the power of word-of-mouth marketing. A customer who has had a good experience will speak highly of your brand to everyone they know,
Personalization of offers : in a world where consumers have become increasingly demanding, personalized product recommendations and offers allow you to create real and lasting relationships, with a much higher possibility of loyalty.
Therefore, a customer engagement strategy in large-scale retail trade is not only useful for improving sales, but also the general loyalty of consumers to the brand.