Inbound Marketing Examples for Dealerships
Knowing that understanding your Buyer Personas and generating valuable content to connect with them are two of the aspects of Inbound Marketing that will help your dealership boost sales, here are some examples to inspire you.
Mercedes Benz
Mercedes-Benz of Seattle used Inbound Marketing to see more qualified buyers show up for a test drive than they had ever seen before in their previous marketing efforts.
Their strategy was based on:
Evaluate initial sales metrics and website conversion performance.
Research conducted to find higher converting PPC keywords.
Create a targeted message and position your Google AdWords campaign to attract the ideal buyer.
Perform website conversion rate optimization to convert paid and organic search traffic.
Conduct data tracking and continuous improvement to drive ROI even further.
Its results include:
91 click-to-call actions in one month, tracked by CallRail.
Steady increase in website conversion rate.
767% ROI on paid search.
Increased sales closing rate to 23.6%.
All they needed was the discipline of clinics email list Inbound!
By comparing cars, Honda managed to increase its traffic.
This brand knew its Buyer Personas located in New York, New Jersey and Connecticut well, so placing the right video comparing the different vehicles with other brands on the market was the secret to its success.
Once users decided on the Honda brand, they were sent the location of the nearest dealership of this brand.
Lexus
With the launch in America of a new model called NX, Lexus created a massive but specifically targeted campaign for young people, so they used Facebook to achieve it.
They obviously knew that their Buyer Personas spent more time on this social platform.
To adapt to the characteristics of their customers, videos were launched on Facebook that would reach their potential customers and attract them to their dealerships.
Once again, content and knowing your customers are key to inbound marketing for dealerships.
Your results?
11 million users were recruited.
10 million video views.
Conclusion
Buying a car is not a decision that is made overnight.
Buying a car means that your lifestyle will change, that you will invest your savings in a vehicle that could give you good or bad experiences.