Summary
Content marketing as a pillar of digital strategy
Content marketing (or content marketing for lovers of the language of Molière) is taking an increasingly important place in companies' communication strategies.
The idea is to create content (blog article, eBook, infographic, video, etc.) to make yourself better known, establish your expertise and improve your SEO... Quite a program!
In practice, many businesses fail due to lack of time or skills in the field. But if you are interested in the subject, know that it is now possible to become a true web marketing expert thanks to specialized diplomas: yes, learning taiwan phone number digital marketing is within everyone's reach and the market is very buoyant!
Nowadays, it is quite easy to find a job in digital marketing in Europe. For example, Agence Poush is a web marketing agency in Belgium that is always looking for new talent.
The great thing about digital marketing is that there are plenty of free certification courses you can take that will look great on your resume. In addition to all the free certification courses, there are over 50,000 marketing courses on Udemy, over 2,000 on Coursera, and over 6,000 on LinkedIn Learning.
Thanks to the evolution of search engines, the demand for people who can write detailed, in-depth articles has never been higher. The need for content writing for marketing has increased by over 450%, a staggering increase in just five years.
If you want to pursue a career in marketing, it's clear that the internet is the perfect place to hone your skills.
Digital marketers are therefore often left to chart their own course. It is up to them to move forward and develop their skills in the relative absence of formal training.
While this may seem like a disadvantage, it has a host of advantages, including the fact that if you can demonstrate that you have the skills required, landing a job in digital marketing will level the playing field. Many people become marketing content creators, for example, without any formal training.
Technical skills are extremely important in this field; proficiency in online technologies – especially social media – is imperative, but desired skills often vary depending on the role.
It is important to have both a creative and analytical mindset. The most sought-after skills are content writing, social media marketing, email marketing, and digital public relations, while learning a mix of technical skills such as search engine optimization, Google Analytics, video production, Photoshop, web design, and much more.
In this article, let’s look at two very popular concepts that produce good results: content marketing and social selling.
Use written content that contains visuals
It is important to use visual content and to air the text well with, for example, bullet points and section titles. And don't be afraid to make your content less formal, it will only be more pleasant to read.
Posting social media content at the right time and in the right format
The timing of your social media posts is critical as it allows you to reach your audience if done at the right time. You should also consistently incorporate visual content into your posts as our brains respond more quickly to visual stimuli. Also consider using tools like Buffer that can optimize the best time to post for you.