If you clicked on this post, regardless of whether it was via organic search, Facebook, LinkedIn, direct access or any other source, you are probably interested in accelerating your Inbound Marketing results. After all, this is the question that will be answered in the following lines (and I promise a good answer).
But before I start explaining which are the most used and recommended “accelerator” tactics, a piece of advice: let’s take it easy. Inbound Marketing is not a quick fix, two minutes and that’s it. In the post “How long should I wait for Inbound Marketing to produce results?” , you can see an estimated time until the desired result.
It is also necessary to point out some premises for the taiwan telephone number of these accelerators: good planning, content frequency, conversion mapping, relationship with the contact and, of course, non-stop measurement.
But now let's get to the important part: there are some tactics that speed up the time it takes to get inbound results, using other Digital Marketing initiatives. Here are a few of them:
Media buying
Can media buying be inbound? Yes, it can! Although it is essentially considered an “outbound” line of business, it is possible to buy online media by directing it to your rich and engaging content, and thereby generate leads and business . This is one of the recommended actions at the beginning of a project to boost the performance of new pages.
And we are talking about media regardless of the format, be it display, programmatic, keywords, social networks or any other. The big question here is: you need to respond to a latent demand from your audience through content.
Example : if your consumer is searching for “how to solve a 150-piece puzzle”, the media should be directed to content that teaches and gives tips on how to solve it , and not to the product page of your toy store.
Social media performance
Social media is another good performance accelerator , due to its potential for advertising and generating additional traffic to your website. In addition to strengthening your brand, this also broadens your base of operations – and you also have the chance to become popular among your target audience.
But before posting, analyze: which social network is your audience on? Does this audience want to receive something from your business on this media or are they there just to watch cat videos and post family photos?
In any case, after studying which social networks you should invest in and segmenting your base well, even buying media for inbound posts is recommended: you reach a very interesting potential incremental audience, especially for what we call the “top of the funnel”: that user who has a problem, doubt or need, but still doesn’t know how to solve it.
Work with people you know
Do you already have a good base of leads and contacts who could benefit from your content? Don't forget about them. Even if they have heard about your company in other ways, content can be the key to helping them eliminate doubts and/or see greater value in your offer , and thus decide to do business with your company.
This applies to contacts that you have already interacted with through digital means (but please plan your contact: do not send spam) or even to help boost and take advantage of offline activities: you can create a specific landing page for an event or a marketing action of your company, both to measure the effectiveness of this offline initiative and to take advantage of the existing audience in these actions, directing them to relevant content.
Integration
It may seem obvious, but many people do not align their blog with other marketing actions – or even with their business’s official website. This is one of the most fundamental issues: if you want results, it is essential to integrate the Inbound Marketing project with your entire strategy. Alone and in isolation, it is impossible to obtain encouraging data.
It is also worth remembering: although the results will not be immediate, start measuring the performance of Inbound Marketing immediately . This continuous measurement will provide insights to improve your performance and correct possible deviations from the course.
How to accelerate Inbound Marketing results
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