However, you have already read here on the Hook Blog what email list providers in france new Growth Driven Design methodology is and how it makes your work easier when developing a new website, avoiding the problems I just mentioned.
Another important thing you should already be aware of is that your website needs to have a well-defined purpose. Whether it’s attracting more qualified traffic, increasing conversions of visitors into leads or leads into sales. Great, all of this is part of the foundation of your new website and is included in phases 1 and 2 of the project you see in the image below.
Growth Design.png
This article is to talk about the 2nd step.
Understand what the Launch Pad Site is and how we were able to launch it quickly
Purpose of the Launch Pad site.
via GIPHY
Putting a basic scope of the website online, taking care not to drastically lose access, leads or sales. Here, an in-depth study of your website is carried out to see which pages are most important, which are responsible for most of the traffic, which pages have a bounce rate much higher than normal, and based on this, we define what we cannot fail to include on this initial website.
It is also worth including some pages here where we need more information, because through the behavior of customers and prospects on these pages, we will see what needs to be improved.
Finally, the important thing here is to reassure you, the client, that what will be done is not a decision made by a web designer or agency, nor is it based on guesswork; rather, everything is done according to studies and based on the behavior of those who access the website.
Why is launching a website quickly important?
To make decisions about the website based on information and behavior of real users.
Ensure that we are using your time and money wisely as they are extremely valuable resources.
Create value and impact faster in your segment.
Now, I imagine you are interested in this process, aren't you?
The Pareto principle states that 80% of sales in a physical store come from just 20% of the products, just like when accessing a website, 80% of visitors see 20% of the pages.
Therefore, it is important to do an audit and evaluate which pages we can cut or archive to work on later. Another important thing is to identify what the problem is with the website .
Is it a website with old and outdated technology?
Is it a website that wasn't designed for sales or leads?
Is the website visually cluttered?
Another point to be evaluated is in the case of clients who have recently created a new website.
These can be broken down into steps and some pages can be improved by first redesigning the layout to suit sales and lead capture, without having to change the platform or mess with the back-end. But how can we do all this?
Here are 5 tips to speed up your website launch:
Filter and prioritize the process by classifying pages into High Impact, Medium Impact and Low Impact and what is common to the entire site: Header and menus, footer, Sitemap, CRM integrations and other tools. Once this is done, all you need to do is estimate how much time you will invest in each of the steps.
Cut out pages that are outdated, have low traffic, or don’t generate leads. Archive pages that aren’t as important and can be done after your site launches.
Identify which pages or articles need new content and which can just be optimized for the main keywords of your business or segment.
Divide the new website project into categories and modify them one by one. This is when the layout is not changed and the SEO is simply optimized or a new contact form is added. This also applies to clients with limited budgets who cannot afford to completely redesign the website.
Use project management methodologies like Agile and Scrum, with daily stand-up meetings to update the entire team on how things are going and to keep each other up to date.
CTA Website
Finally, here's my warning: if we didn't say it's a Launchpad site, you wouldn't notice the difference.
Don't be insecure that the site will be launched incomplete or with poor performance.
The website will perform better, will be more attractive than your current one and will generate more results. Because it was designed for this and was created based on the objectives defined by you.
The main difference between traditional web design and GDD is that in the first case, when the site goes live, the project ends, and in GDD we optimize the process to quickly launch the site and continue to improve it continuously.