Essential color in branding – what is it?
How to choose the right shades from millions of shades that will perfectly suit your brand? First, you should pay attention to your competitors and track what colors, signs and symbols they use in their work. Listen - how do you personally react to certain combinations? What emotions do they evoke in you? Remember that color in branding is directly responsible for feelings. The selected shades or combination of colors should accurately convey the message of the brand. In addition, they should correspond to the chosen promotion territory and not offend the target audience. It is difficult to imagine a bride in a black dress in whatsapp korean number Russia. And white is a symbol of grief in Asian countries.
The final decision is not always so easy to make. Often, your choice falls on a color that has already been taken by a smart competitor. What to do? You need to look for an alternative solution or create a combination of several colors. Giving up the desired color is not so scary. The brand message can always be strengthened with the right combination or by adding additional symbols.
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Basic functions of color in marketing
The color and even the shade of the packaging of your product or service is extremely important: it distinguishes your brand from others, helps to build trust and a positive attitude among consumers.
development of corporate identity for a group of companiesActive orange color in the corporate style of the group of companies
The main functions of the selected color:
Make the product more noticeable against the background of competitors.
Strengthen communication with the target audience.
What color combination should you choose when creating a logo and developing a corporate identity ? The psychology of color is a fairly strict theory. Large-scale studies have identifi