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Although it is a complex topic, in general it can be said that images with symmetrical balance create a sense of harmony. While asymmetrical balance creates tension through contrast, which can be visually interesting when done correctly.

The main message, which we talked about earlier, should be your focal point. Regardless of the balance used, leave free space for visual elements around it, for maximum readability.

Think about color without neglecting contrast
While color is important, most of this work is done in the branding phase, rather than in social media posts. Consider how color can affect a person’s emotions and reactions to your brand and social media posts.

For example, using shades of blue can give off an air of calm and tranquility, while using shades of red can signal anger or danger. It is important to choose the right kind of color scheme that will generate the right kind of reaction in your audience.

One thing you can explore in your social media posts is contrast. Contrast provides differentiation between elements, making one of them stand out or “pop” more than the others.

Using effective contrast is a great way to enhance your social media images. Without contrast, your design runs the risk of being “flat.” But with too much contrast, your design can become cluttered and nothing will stand out.

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Here are 3 ways to add contrast to an image, without going overboard or underdoing it:

Contrast by colors
One of the easiest ways to implement contrast in your image designs is through the use of colors. For example, playing with light colors over dark ones, or vice versa.

Contrast by shapes
Another way to easily add contrast to your image is through the use of shapes. For example, playing with geometric shapes (more orderly and predictable) or organic shapes (with their asymmetrical and chaotic nature).

Contrast by sizes
Contrast can also be easily added to enhance your social media images by making certain aspects of the design larger or smaller than others. It can also be done by adding more weight to letters (using heavy typefaces, for example).

The repetition and consistency of a brand
One of the simplest design elements to improve your social media images is the principle of repetition. This means always using the same set of fonts, colors, and logos.

Repetition is an important part of the process because it helps establish and reinfo bosnia and herzegovina mobile phone number list rce different elements. It is also what people often call “brand consistency.”

Three things you should always try to be consistent with in your designs are fonts, colors, and logos. Over time, the repetition of these three elements will give you or your brand a unique and instantly recognizable look.


Final thoughts on making a good impression
Cinema, music, painting, literature, photography... the art that sneaks into our subconscious and stays with us the longest is the one that makes us laugh, cry, feel sad, happy or content.

Beyond your design, make your posts memorable by using humor, wordplay, clever writing, references to current events, and visual metaphors.

By combining image and text you can create something completely unique for your business, and make a lasting impression on your audience.

It always helps to look at what big brands, or your competitors, are doing on social media. This will help you get visual inspiration. After all, it doesn't matter where you get your inspiration from, but what you're going to create with it.

5 Design Principles for Social Media Posts
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