The same should be true for your posts, try to make clever jokes at most twice, and not every time you write a paragraph. Also, it is always good to have “tricks up your sleeve” in each post when you include humor.
5. Humor in different cases
Not all of your posts are informative, you will often also have commercial posts or newsletters. There are different cases in which it is not appropriate to use humor, only in occasions like these:
Trying to boost self-esteem or improve your mood after receiving bad canadian hospitals email list news.
When an irregular situation arises in your services but gives rise to a singular note.
If you need to communicate a boring or difficult topic to address,
try to sell a product aimed at a type of audience that accepts more relaxed communication.
Address crises or conflicts, but always making clear the resolution of the problems.
It must have a purpose, humor should never be just for laughs, it defines what you are trying to achieve.
6. Never insult or bully
Cruel situations or dark jokes are not an option, as this is a public or corporate blog, these types of comments can generate a negative image of what you want to sell or even entertain.
Bullying or cyber bullying can occur even when trying to discredit another person in any way, such as pointing out their flaws, insulting them, or making a constant joke about a situation in which they were involved.
On the other hand, insulting specific people can bring legal consequences for defamation, etc.
7. Investigate trends
We often need the help of another person to prove that what we write will work as humor. Try to make sure that this person has similar aspects to those of your audience and that they are someone you trust to indicate the reality of your post.
It may be difficult to try to write with humor for the first time, and after many attempts we accept that humor may not be something "ours", however you can help yourself with research, posts with similar themes, even looking at meme trends on Twitter or seeing the social media statuses of prominent brands in the subject, such as Netflix, Domino's Pizza or KFC.
In any case, if you feel that you need a sense of humour that is in keeping with what you represent, you can always seek outside opinions. Never take anything for granted.