Psychographic data (e.g. values, beliefs, lifestyle)
Influences and information sources (e.g. favorite social networks, influencers, and events)
Professional status (e.g. job title, industry, income)
Pain points and challenges (e.g. frustrations, obstacles, dissatisfactions)
Purchasing process (e.g. role in decision-making process, frequency of purchase)
Let's say you work for a real estate company.
"Mrs. Clark Grimes" to represent suburban working mothers with growing families.
This character is easier to conceptualize philippine number list than an entire segment of the public.
This is how buyer personas can help you create highly personalized content. And they will be a valuable addition to your content strategy document.
You can learn about your users' demographics through Google Analytics .
Navigate to " Reports " > " Demographics " >
" Overview " to see a breakdown of your audience by country, age, gender, or language.
"Reports" > "Demographics" > "Overview" navigation in Google Analytics
To learn more, analyze your market with Semrush's One2Target tool .
Enter the URLs of up to five competitors' websites that have the type of users you want, then click " Analyze ."
Semrush One2Target Tool
The tool will analyze your market audience and then provide three key reports with useful breakdowns: