Therefore, it is said that there are two types of artificial intelligence: strong and weak.
Strong. The machine must possess certain human qualities to be considered intelligent, such as the ability to draw conclusions, solve problems, have consciousness, sensitivity and wisdom.
Weak. This type of machine is measured by its ability to think logically, make decisions, plan and learn, all based on mathematical rules.
And this is what Google means when it claims that RankBrain is powered by AI, as it is capable of learning and automatically providing solutions to problems that had been processed by humans.
Therefore, machine learning by this type of machines is understood as the artificial birth of knowledge after the experiences generated.
In conclusion, systems that have this machine learning analyze large amounts of data, while identifying patterns, trends and cross-connections with the support of mathematical algorithms and are based on these to make their own predictions.
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The Search Engine Result, which in Spanish means more or less: “Search Results Page”, is modified or affected by RankBrain, and after what we have seen, it should be obvious to you.
We know that RankBrain operates on artificial intelligence and hospitals email list therefore this will know if you are cheating the system.
If you fill your website or blog with keywords but no one clicks on it, RankBrain will penalize you and leave you isolated in terms of web positioning.
With its machine learning, it will understand that your content is not what your users are looking for and thus modify the SERP.
This is useful, because the search engine will know exactly what we are looking for, but at the same time it is worrying for many websites, so paying special attention to your content should be one of your priorities.
Conclusion
Artificial intelligence (AI) is not a topic to be taken lightly: it is both fascinating and disturbing.
Sites will have to find ways to ensure that Google's new algorithm favors them rather than pushes them aside, which doesn't necessarily have to be difficult.
Start by thinking about how to generate more specific content for more specific audiences and, if you are an SME, we believe that RankBrain is a perfect fit for you.